Best Business Ideas for successful Celebrities

In this world, we often see people following celebrities as their idols. Celebrities have unique opportunities to leverage their fame, influence, and personal brands to build thriving businesses. From launching lifestyle products like Rihanna’s Fenty Beauty to investing in tech startups like Ashton Kutcher, they can turn their star power into profitable ventures.

As Oprah Winfrey once said, “Follow your passion; it will lead you to your purpose.” Celebrities who align their business endeavors with their passions and values create enduring legacies beyond their primary careers. Their ventures not only diversify income streams but also inspire others to innovate and dream big in the world of entrepreneurship.

Here are some of the best business ideas for celebrities, leveraging their fame, influence, and unique talents. You can select the one that fits best as your side hustle or even build your business idea as the main source of income:

 

1. Personal Branding Ventures

• Merchandise Line:

Celebrities can launch clothing, accessories, or other branded items featuring their name, logo, or catchphrases as part of their business ventures.

For example, Kanye West’s Yeezy brand initially launched as a sneaker collaboration with Adidas. Yeezy grew into a billion-dollar fashion empire, offering clothing and footwear that combine unique designs with Kanye’s creative vision.

Another example is Taylor Swift’s merchandise line, which includes clothing, accessories, and collectibles themed around her albums and tours. This allows fans to connect more deeply with her music.

 

• Fragrance or Cosmetic Line:

Another business idea is to create a signature scent, makeup, or skincare brand.

For instance, Ariana Grande’s fragrance collection includes scents like “Cloud” and “God Is a Woman,” which have become bestsellers worldwide. These products resonate with her fanbase through appealing designs and affordable luxury.

In the cosmetics space, Rihanna’s Fenty Beauty revolutionized the industry by offering an inclusive range of products catering to diverse skin tones. Launched in 2017, the brand’s “Pro Filt’r Foundation” line with 50 shades set a new standard for inclusivity, making it both a commercial and cultural success.

 

• Fitness Products:

Celebrities can sell branded fitness equipment, apps, or supplements.

A prominent example is Dwayne “The Rock” Johnson’s Project Rock, which reflects his commitment to fitness and features high-quality, performance-focused products.

Another example is Kate Hudson’s Fabletics, an athleisure brand offering stylish and affordable workout clothing through a subscription-based model.

 

2. Media and Content Production

• Production Company:

Celebrities can create films, TV shows, or digital content by founding production companies.

For instance, Reese Witherspoon’s Hello Sunshine was founded to champion female-led stories. The company has produced successful projects like Big Little Lies, The Morning Show, and Little Fires Everywhere, showcasing Witherspoon’s commitment to empowering women through storytelling.

Another notable example is Brad Pitt’s Plan B Entertainment, which has produced critically acclaimed films such as 12 Years a Slave, Moonlight, and The Big Short and earned multiple Academy Awards.

 

• YouTube Channel or Podcast:

Celebrities can share personal stories, behind-the-scenes content, or insights into their industry.

A great example of a celebrity YouTube channel is Will Smith’s Best Shape of My Life. Will’s genuine approach and behind-the-scenes insights have drawn millions of subscribers, making his channel both a business venture and a personal brand extension.

For podcasts, Joe Rogan’s The Joe Rogan Experience is one of the most successful celebrity-led podcasts. After signing an exclusive deal with Spotify, Rogan’s podcast became a major platform for discussions on a wide range of topics, generating significant revenue and expanding his influence.

 

• Publishing:

Celebrities can also write and release autobiographies, cookbooks, or guides as part of their business ventures.

For example, Michelle Obama’s memoir Becoming, published in 2018, became a global bestseller, offering an intimate look into her life, values, and experiences as First Lady. The success of Becoming was not only a literary achievement but also a significant business venture, with the book being adapted into a Netflix documentary.

Another example is Barack Obama’s memoir A Promised Land, released in 2020. Obama’s publishing success is part of his broader post-presidency brand, with book sales generating millions of dollars.

 

3. Fashion and Lifestyle Brands

• Fashion Line:

Celebrities can develop clothing or footwear collections tailored to their unique style.

A notable example is Kendall and Kylie Jenner’s fashion brand, Kendall + Kylie. The brand has expanded globally, catering to a wide audience and becoming a significant business venture for the Jenner sisters.

Another example is Victoria Beckham’s fashion line, launched in 2008, which has become renowned for its elegant, high-end designs. She has successfully built her fashion empire, gaining respect in the industry beyond her music career.

 

• Home Décor or Furniture Line:

Celebrities can curate a line of home goods that reflect their taste.

Gwyneth Paltrow’s Goop, initially launched as a lifestyle brand, has expanded to include home décor, furniture, and various wellness products. The brand features curated collections of stylish and high-end furniture, bedding, and home accessories, reflecting Paltrow’s minimalist, luxurious aesthetic.

Another example is Ellen DeGeneres’ ED Collection, known for its eclectic, modern, and sophisticated designs. The collection appeals to consumers seeking both comfort and style in their home spaces.

 

• Luxury Goods:

Celebrities can launch a high-end line of watches, jewelry, or bags.

Jay-Z’s Rocawear is a renowned example. Although originally a fashion line, Jay-Z expanded into the luxury market with the creation of Armand de Brignac, a high-end champagne brand recognized globally.

Another example is Beyoncé’s Ivy Park, a luxury athleisure brand launched in collaboration with Adidas. The collection blends high-fashion aesthetics with performance wear, offering exclusive, high-quality clothing.

 

4. Food and Beverage Ventures

• Restaurant or Cafe:

Open a chain or themed eatery as a business idea. A well-known example of a celebrity restaurant business is Gordon Ramsay’s restaurant empire. His global presence extends to television, and his restaurants are known for exceptional quality, fine dining, and unique culinary experiences.

Another example is Rihanna’s restaurant venture, the Caribbean-themed eatery “Rihanna’s.” Rihanna has expressed interest in opening a chain of Caribbean-inspired restaurants, combining her heritage with her business acumen.

 

• Alcohol Brands:

Launch alcohol brands like wine, whiskey, or tequila.

A prominent example is George Clooney’s Casamigos Tequila. Clooney co-founded the brand in 2013 with friends Rande Gerber and Mike Meldman, and it quickly gained popularity for its smooth taste and premium quality. In 2017, Casamigos was sold to Diageo for nearly $1 billion.

Another example is Dwayne “The Rock” Johnson’s Teremana Tequila, launched in 2020. Teremana quickly gained a following due to its high-quality craftsmanship and Johnson’s brand.

 

• Healthy Food Products:

Create organic, vegan, or fitness-focused food lines as business ideas.

A prominent example is Jessica Alba’s Honest Company. Initially founded as a line of eco-friendly baby products, the brand expanded to include organic and healthy food items, such as plant-based snacks and personal care products.

Another example is Dwayne “The Rock” Johnson’s Project Rock. In addition to his fitness apparel line, Johnson has partnered with Teremana Tequila and invested in other wellness and food-related ventures that align with his health-conscious image.

5. Tech Startups and Apps

• Personalized Apps:

Develop apps tailored to niches such as fitness, music, or fashion.

A notable example is Kim Kardashian’s Kimoji. Launched in 2015, the app allowed users to access personalized emojis and stickers inspired by Kardashian’s image and popular culture moments from her life. The app was a massive success, generating millions in revenue through in-app purchases.

Another example is LeBron James’ “LeBron James Family Foundation’s I PROMISE School” app. While not a commercial product, this app provides personalized learning tools and educational resources to students at his PROMISE School in Akron, Ohio. The app is designed to offer tailored support for students and their families, reflecting LeBron’s commitment to education.

 

• Investments in Startups:

Back up innovative tech companies as a business idea, like Ashton Kutcher’s investments in Uber and Airbnb.

A prominent example is Ashton Kutcher. Through his venture capital firm A-Grade Investments, Kutcher has invested in several successful startups, including Skype, Airbnb, and Uber. His early investments in these companies have been highly profitable, earning him a reputation as a savvy tech investor.

Another example is Rihanna, who invested in the fashion-tech startup Drizly. This alcohol delivery service was eventually acquired by Uber Eats in 2021. Rihanna’s investment in the startup was part of her broader interest in entrepreneurship and growing her business portfolio beyond music and fashion.

 

• Social Media Platforms:

Create or invest in platforms targeting specific communities or interests.

A notable example is Kim Kardashian, who co-founded SKIMS and expanded her presence on social media, particularly Instagram. By building a massive following, she monetized it and significantly influenced how celebrities can use their profiles as powerful business platforms to directly reach millions of followers and generate significant sales.

Another example is Justin Bieber, who invested in the social media platform Shots, a photo-sharing app aimed at younger audiences. Although Shots eventually pivoted, Bieber’s involvement helped bring attention to the platform and opened doors for celebrity-driven social media initiatives.

 

6. Real Estate and Hospitality

• Luxury Real Estate Investments:

Invest in luxury real estate by buying and flipping high-end properties.

A prominent example is Oprah Winfrey. Oprah has made significant investments in luxury properties, including her famed estate in Montecito, California, valued at around $100 million. Additionally, she owns several other properties across the U.S., including a mansion in Hawaii.

Another example is Kylie Jenner. She has invested in several luxury properties, including her $36.5 million estate in Holmby Hills, Los Angeles. Her real estate portfolio has grown rapidly, and she has used her properties to create personal brand experiences as well as generate wealth.

 

• Hotels or Resorts:

Own boutique hotels or vacation destinations branded around your personality.

A notable example is Robert De Niro with his Nobu Hotels and Resorts brand. The famous actor co-founded the luxury hospitality chain with chef Nobu Matsuhisa and restaurateur Drew Nieporent. Nobu Hotels combines luxury accommodations with world-renowned dining, attracting high-end clientele.

Another example is Richard Branson’s Virgin Hotels and Virgin Limited Edition. Branson’s Virgin Hotels offers a collection of luxury accommodations, starting with the Virgin Hotel Chicago, and has expanded globally.

 

• Airbnb Experiences:

Offer curated experiences tied to their persona.

A prominent example is Gordon Ramsay. In 2018, he launched an Airbnb Experience where guests could cook with the celebrity chef at his restaurant in London. Guests learned cooking techniques from Ramsay’s team and prepared meals under the guidance of one of the world’s most renowned chefs. This unique experience attracted food enthusiasts and fans, offering them a personal connection with the celebrity in a once-in-a-lifetime setting.

Another example is Catherine Zeta-Jones and Michael Douglas, who hosted an Airbnb Experience at their estate in Mallorca, Spain.

 

7. Wellness and Health

• Health and Wellness Products:

You can start selling health and wellness products like yoga mats, supplements, or wellness journals. A prominent example is Gwyneth Paltrow with her lifestyle brand Goop. Goop offers a wide range of wellness products. Paltrow’s brand focuses on clean, organic, and alternative health solutions. Goop has expanded into a multi-million-dollar business with a significant following, blending Paltrow’s brand with the wellness industry.

Another example is Jessica Alba’s Honest Company. Initially known for eco-friendly baby products, the Honest Company is a huge success, valued at over a billion dollars, and promotes wellness through its clean, safe products for families.

 

• Meditation or Wellness Retreats:

You can create spaces for fans and followers to relax and rejuvenate. A notable example of a celebrity involved in the meditation and wellness retreats business is Oprah Winfrey. Oprah’s journey with wellness is deeply woven into the experiences she offers, making them highly sought after.

Another example is Russell Brand, who runs a wellness retreat known as The Recovery Retreat. It provides a space for individuals to reconnect, heal, and explore a healthier lifestyle.

 

• Fitness Studios:

Celebrities can establish branded gyms or workout classes as business ideas. A prominent example is Jennifer Lopez with her fitness brand BodyLab. Additionally, Lopez’s fitness brand extends to the development of supplements, promoting an overall healthy lifestyle.

Another example is Rihanna, who has invested in the Fenty Sports brand, which blends fashion and fitness. Though not a traditional fitness studio, her brand promotes an active lifestyle through stylish and functional workout apparel and gear.

 

8. Collaborations and Licensing Deals

• Brand Partnerships:

Celebrities can partner with established brands for co-branded products or limited-edition lines. A well-known example is Beyoncé, who has collaborated with several major brands throughout her career. One of her most successful partnerships is with Adidas for her Ivy Park activewear line. Her partnership with Adidas has significantly boosted the brand’s visibility in the fashion and sportswear market.

Another example is George Clooney with Nespresso. He is deeply involved in their marketing campaigns, and the collaboration has been mutually beneficial, with Clooney also becoming an investor in the brand’s parent company, Nestlé, further deepening the partnership.

 

• Licensing Their Name or Image:

Celebrities can license their likeness for products or campaigns without direct involvement. A prime example is Kim Kardashian, who has made millions through licensing deals for her brand. One of her most successful licensing ventures is with Coty Inc., which helped launch her line of fragrances.

Another notable example is Michael Jordan with Nike, specifically through his iconic Air Jordan brand. Since the 1980s, Jordan has licensed his name to Nike, creating one of the most successful athletic shoe lines in history.

 

9. Social Impact and Philanthropy

• Non-Profit Organizations:

Celebrities can start charities focused on causes they care about. A well-known example is Oprah Winfrey, who founded the Oprah Winfrey Foundation. Oprah’s non-profit work has had a global impact, providing millions of dollars in donations to various causes.

Another example is Rihanna, who founded the Clara Lionel Foundation (CLF) in 2012. The foundation supports global education, emergency response programs, and health initiatives. CLF has partnered with organizations like the Global Partnership for Education and the Global Citizen Festival, working on projects focused on improving the lives of impoverished children and young adults worldwide.

 

• Sustainable Businesses:

Celebrities can build eco-friendly brands that align with social responsibility. A prominent example is Leonardo DiCaprio. DiCaprio has long been an advocate for environmental causes and has used his celebrity platform to create sustainable businesses. He has also invested in sustainable companies, such as Runa, an energy drink company that sources its ingredients from sustainable farming practices in the Amazon.

Another example is Stella McCartney, a fashion designer known for her commitment to sustainability. Her fashion brand, Stella McCartney, is dedicated to producing clothing without using animal products and utilizing eco-friendly materials.

 

• Mentorship Platforms:

Celebrities can provide resources for aspiring talents in their industry. An example is Maria Sharapova, a former professional tennis player. In 2020, Sharapova launched the Sugarpova Mentorship Program. Through this platform, Sharapova uses her experiences in building her candy brand, Sugarpova, to provide valuable insights and advice to those looking to succeed in business. The platform connects aspiring business owners with experts, helping them navigate challenges in entrepreneurship.

Another example is Richard Branson, who has launched Virgin StartUp, a mentorship platform aimed at supporting young entrepreneurs and startups. Through his Virgin Group, Branson offers advice, resources, and funding opportunities for new businesses.

 

10. Education and Coaching

• Master Classes or Workshops:

Celebrities can teach skills they’ve mastered, such as acting, singing, or entrepreneurship. A prominent example is Gordon Ramsay, the renowned chef and restaurateur. Ramsay offers courses designed to teach cooking techniques, recipes, and kitchen skills, guiding participants through each lesson. These courses provide insights into high-level cooking and kitchen management, making them accessible to both beginners and seasoned cooks.

Another example is Serena Williams, who offers a series of online workshops through MasterClass. In her course, she shares her tennis expertise, covering topics like training routines, mental toughness, and strategies for overcoming challenges. Her course allows students to learn directly from one of the greatest tennis players in history, gaining insights into her approach to the sport and success.

 

• Online Courses:

Celebrities can develop educational materials for platforms like Udemy or Coursera. A well-known example is Marie Forleo, a business coach and entrepreneur who offers courses through her platform, Marie Forleo’s B-School. The course focuses on helping entrepreneurs and business owners grow their companies by teaching marketing, mindset, and business strategies.

Another example is Dwayne “The Rock” Johnson, who has partnered with Grok, an online learning platform, to offer courses that focus on motivation, leadership, fitness, and personal growth. His course provides a unique blend of motivation and practical advice, appealing to his fans and those looking to develop a strong mindset.

 

• Books on Craft:

Celebrities can write guides for aspiring individuals in their field. A notable example is Maya Angelou, the celebrated poet, author, and civil rights activist. Her books, such as “I Know Why the Caged Bird Sings”, offer profound insights into the craft of writing, storytelling, and poetry.

Another example is Stephen King, a bestselling author known for his mastery of horror and suspense. In his book “On Writing: A Memoir of the Craft”, King shares his journey as a writer and offers practical advice on improving one’s craft.

These examples demonstrate how celebrities, through their expertise and experiences, offer valuable guidance and wisdom to others looking to hone their skills and succeed in their respective fields. These ideas capitalize on a celebrity’s existing audience, expertise, and influence, offering multiple streams of revenue while reinforcing their brand.